Effective date: Oct. 8, 2014


Welcome to, which is owned and operated by Redefy Holdings, Inc. d/b/a Redefy (“Redefy,” “us,” “our,” or “we”). Redefy provides an online platform (the “Service”) connecting users who wish to sell real estate (a “Seller”) with users who wish to buy real estate (a “Buyer”) without the hassle and cost of traditional realtor or brokerage services. Our Service is accessible online at and any other websites (collectively the “Site”) or mobile applications (collectively the “App”) through which Redefy makes the Service available. Through your use of the Service you consent to the practices described in this Policy.

Except as otherwise expressly set forth below, this Policy is applicable to only information collected through our Site or App using our Service. This Policy does not apply to information collected in person by the network of Delectus, Ltd. d/b/a Redefy franchise teams (each a “Franchisee ”) or third parties, such as when paying for services, or initiating, documenting or completing a sale of property.

Please note, you may visit other service providers through links on our Site, who may collect and use personal information you provide directly to them. Please take a moment to review the privacy policies of third-party sites before you disclose information to them.


What information do we collect and how do we use it?

We may collect personal and other information about you when you use our Service. “Personal Information” is any information that can be used to identify you as an individual, either alone or in combination with other information. We generally collect information from you so that we can help you find properties that interest you, facilitate your purchase or sale of a property, and to otherwise provide or improve our Service. We will not use your Personal Information for any purpose incompatible with this Policy unless we provide you notice and an opportunity to opt-out (or opt-in, to the extent required by applicable law).

We typically collect personal and other information from you and use that information in the following ways:

When you register, or become a Buyer or Seller

When you register with our Service, you can use Redefy as a Buyer, Seller, or just to learn more about us and real property for sale in your area. However, certain properties or features may be shown only to registered users. If you register, we collect certain Personal Information from you, including your name, email address, phone number and all Personal Information or other information you provide in the registration form.

We may log the properties you view using the Service so that you can keep track of properties you have seen and so that we can show you specific properties that reflect your preferences. We also save your search so you can easily return to it later. This and other information we have about you (from transactions, your profile or other sources) may be combined so that we can improve your experience on Redefy and better serve your needs.

We primarily use the information provided by registered users to support our Service, to process your requests, and to connect Buyers and Sellers. However we also use information collected on our Service for various other purposes described in this Policy. We may aggregate and analyze data from users registered on or listings posted through our Service to provide market research for the Franchisees and third parties. We may use your Personal Information to alert you to properties that may interest you, contact you about administrative matters or your experience using the Service, to improve our Service, and for our other business purposes. Some Personal Information may be shared with third parties, as described below.

If you sign up for newsletters, Site emails and other offers.

We may offer newsletters and other communications that provide information about the Service, available properties, us, the Franchisees and our partners, or about third-party offers or information (such as mortgage offers, property inspectors, and other services) we think would be of interest to you. You may receive communications either by registering for a particular newsletter, or in conjunction with your registration and use of our Service. Remember, if you consent to receive text messages from us, your wireless carrier may impose a charge on incoming texts. Please check with your wireless carrier for details.

When you sign up for SMS or Text Message Notifications

With your consent, we may send you informational and/or promotional or marketing-related SMS or text messages. If you consent to the receipt of informational messages, you agree that we may send you updates related to the sale or purchase of your house, such as notices of inspections, important deadlines, search results or other similar features related to your purchase or sale of a home. If you consent to the receipt of for promotional messages, your agree that we or our partners may send you offers to perform services (such as inspections), real estate market alerts, or other messages that may solicit third party services or other services which may complement your purchase and sale of a home, advertise or solicit services after you have completed your purchase or sale of a home, or other similar product or services. If you consent to receiving sms or text messages, standard messaging rages may apply.

When you browse our Site or App.

Our Site uses cookies and other similar tracking technologies, including those installed by third parties (such as Google Analytics or Doubleclick) that may be used to provide essential features, improve your experience when using our Service, or deliver advertising content that may interest you, whether on our Site or elsewhere on the web. See below for more information.

Additionally, our servers may identify users by their IP address (e.g. to determine the city from which you access the Service). An IP address is a number that is automatically assigned to your computer whenever you access the Internet. We may also log click-stream data for purposes of system administration, to improve our Site and App, and to report aggregate information to our advertisers and Franchisees and/or other internal uses related to the Site. Click-stream data is information collected by our computers when you request pages from the Site or App. Click-stream data may include information such as the page served, the time, the source and type of browser making the request, the most recent page view, and other non-personal information. This data helps us analyze how visitors arrive at our Service, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of properties, advertising, and the like.

You may be able to register for and use our Service through our mobile application. If you consent, either expressly or implicitly through your use of the App, the App may collect your location information, registration information (such as your name, email address, etc.) and any other information described in the registration section above, or any other information collected when you use our Service as described in this Policy.

If you contact us through the Site or for tech support

You may contact us using the form on our Site for tech support and other questions you may have. If you contact us using our Site, we will collect the Personal Information requested on the applicable form, typically your name, email address and, if you choose, your phone number.

Cookies and tracking

Our Service may use cookies, web beacons and similar tracking technologies. These technologies are widely used for security, to learn about and improve upon how users navigate a website, to enable certain features, or to deliver relevant advertising content to you on the web. Cookies are small data files that are transferred to your hard drive when your browser settings permit the acceptance of cookies. Similar technologies, such as web beacons or pixel tags function through the use of small files, such as a GIF or PNG, which are opened on a page or in an email. The request for these files from a server reveals to the operator of that server (which may be a third party) certain information, such as your browser type, IP address, and other information. To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit

By tracking how and when you use our Site, these technologies help us determine which features and content on our Site are most important to our visitors. Accepting cookies allows you, among other things, to personalize your experience using our Services, for example, by allowing you to continue your last property search. Cookies may also allow the Digital Services to display advertising that may interest you, both on our Site and on the web. If you do not want information collected through the use of cookies, you can turn off cookies using your browser’s settings menu; however, this may eliminate our ability to provide you with a personalized or user-friendly experience on our Service.

Please note, most modern browsers include a “do not track” feature that may help protect your privacy. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request.

If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out.

With whom may we share your information?

Our Service is supported by a network of local Franchisees that provide teams of knowledgeable local, licensed agents and service providers who can help you complete a purchase or sale. We share the Personal and other information you provide using the Service with the Franchisees and local service providers who may assist you in completing a transaction or request, or with other real estate needs (for example, title companies, insurance agents and others who provide services necessary to the purchase and sale of a property), or we may share your Personal Information with other parties who may have offers or services we believe would be of interest to you.

When you register using our Service, your Personal Information (including information related to any use of our Service) will be aggregated and maintained as part of a user profile, and we may share that information with others. By providing any Personal or other information through our Service, Site or App, you are granting us the right to share such information as described in this Policy.

When you consent to the receipt of promotional sms or text messages, we may provide your phone number with trusted partners who may advertise services that are relevant to you.

When you submit a payment for the Service, your payment information may be processed using a third-party payment processor. We may also share information with other parties who help us communicate with users and otherwise provide the Service.

In addition, in the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, customer information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process.

We may, without your consent, access and disclose your Personal Information, any communications sent or received by you, and any other information that we may have about you to the extent we believe such disclosure is required by law, regulation, rule or court order; pursuant to requests from governmental, regulatory or administrative agencies or law enforcement authorities; or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Use, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose Personal Information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property if we believe that your information in any way relates to that threat.

To obtain a list of the Personal Information that Redefy holds about you, or for residents of California (as required by California law) the Personal Information Redefy has disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to: Redefy, attn.: Privacy, 2675 South Abeline St., Aurora, CO 80014.

What choices do I have about the collection, use, and disclosure of my personal or other information?

It is possible for you to browse certain aspects of our Service without providing any Personal Information, but you may not be able to use some features without providing Personal Information. You can unsubscribe from all email newsletters or similar communications by clicking on the unsubscribe link in every email. Although certain Personal Information may have been shared with third parties as described above, you may opt out of having your information provided in the future to third parties for marketing or other commercial purposes, and opt out of other communications from us, by contacting us at If you have consented to the receipt of sms or text messages, you may opt out using the choices in your account settings.

To the extent we have distributed certain Personal Information to third parties (as described above), you may feel free to contact those parties regarding your preferences, via the means described in their own privacy policies or emails. You can unsubscribe from email newsletters or similar communications by clicking on the unsubscribe link in the applicable email.

How can I access, correct, or delete my Personal Information?

You may access or update any Personal Information we hold about you by sending a letter or email using the contact information listed below. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However, we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in any given case, or when the rights of others would be violated by granting the access.

To obtain a list of the Personal Information that we hold about you, or for residents of California (as required by California law) any Personal Information we have disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to:

Links to third-party sites

You should be aware that when you use our Service you could be directed to other sites beyond our control. For example, if you click on a link to one of our service providers, partners or other third-party content, you will likely leave our Site and move to a different website which is not operated by us. These other websites may use cookies, independently collect data or solicit Personal Information, and may or may not have their own published privacy policies. If you visit a website that is linked to our Site, you should carefully review that site’s privacy policy before providing any Personal Information. This Policy does not apply to any information you submit to third-party websites, including, without limitation, any websites that may be connected to our Site by hypertext link or otherwise.

Guidelines for minors

Our Service is neither directed at nor intended for use by minors. Further, we do not knowingly collect Personal Information from minors. If we learn that we have inadvertently done so, we will promptly delete it. Do not access or use the Service unless you are 18 years old or older.

Limitation of liability

By using our Site, App or Service, or providing us with any Personal Information you expressly and unconditionally release and hold harmless Redefy, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees and agents (collectively, the “Releasees”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information or your use of our Service. In addition, we cannot be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information by any third parties to whom we have transferred Personal Information in accordance with this Policy. Please remember that “perfect security” does not exist on the Internet, and accordingly the Releasees cannot provide any guarantee that your Personal Information will remain secure. The cumulative liability of all Releasees in connection with any claim arising out of or related to your use of our Site, App or Service will not exceed $100.

Changes to this policy

By using our Service, you consent to the terms of this Policy. We may change this Policy from time to time. We will post the effective date for this and any revised policy. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy. Your continued use of the Service constitutes your acceptance of any revised Policy.

International Users

If you are accessing our Service from outside of the United States, any information provided will be transferred to us in the United States, and we in turn will distribute your information to other parties within the United States. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Privacy Policy. You consent to such transfer through your continued use of the Service.

Contact us

If you have any questions about this Policy, our privacy practices, or your dealings with our Service, please contact:


Redefy, Inc.
Attn: Privacy
2675 South Abeline St. #200
Aurora, CO 80014

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